If you're wondering if social media marketing is right for your business, the verdict is in … social media is a great way to drive repeat business and to attract new customers.
Whether you're just getting started, consider yourself to be a pro or have been sitting on the sidelines—we're here to help.
Social Media has changed the way people connect, discover, and share information. But let’s skip the jargon. Here’s what you need to know:
Social media is the technology that connects people—whether it’s to share content or just to chat.
Social networks, like Facebook, Twitter, LinkedIn, and Pinterest are the places where social interactions happen (discovering & sharing).
Social media marketing is the way to use that technology to build relationships, drive repeat business. and attract new customers through friends sharing with friends.
Sound familiar? That’s because social media marketing is really just word-of-mouth powered by technology.
It's important that you set goals and understand what you want to achieve from your social media marketing efforts.
Here are some of the main ways you can use social media to have a big impact on your business:
Because social media is all about discovering and sharing cool stuff, every interaction you have through social media has the potential to reach many new people.
That’s awesome because social media will ultimately help to spread your message and attract new audiences.
A report from Monetate, an e-commerce software firm, has found that email marketing is still driving more overall sales than social media efforts.
But there’s no need to start grappling your forehead and deleting Facebook Pages left and right. It’s important to keep in mind that all of these channels work together, not against each other.
Social media sites, in general, are a far more casual environment that can help build brand awareness, provide bite-size bits of industry information, and create communities among your customers.
That said, email has the advantage of directly reaching a single person. Not only that, you can use analytics to see what that person clicks and opens, which are statistics you can use to segment your list and direct different customers to personalized destinations.
So, if you're asking yourself the question, "Can't social media and email marketing just get along?" The answer is a resounding ... YES!