Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Social networking websites allow individuals to interact with one another and build relationships
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content.
Social media marketing is such a broad term that many people who are looking to boost the image of their company ask “What is social media marketing?”This is a common question, mostly because it is an umbrella term.
The definition of social media marketing is hard to truly describe, but a popular definition says that it is the methodical use of marketing with other technological concepts and techniques to achieve specific goals for a company. In simple terms social marketing, means building a business through many different media, like viral videos and blogs, because these give your company exposure.
While social media marketing was originally developed from the desire companies had to capitalize on commercial marketing techniques, it has recently developed into a more integrative and comprehensive discipline that draws on a wide array of technology, from the traditional to the most cutting edge methods out there.
Not all types of social media marketing working immediately. While you may have to wait a minimum of three months to see any kind of change, it is worth it in the long run when you see what social marketing can do for your business.
Aspects That Fit Into The Social Media Marketing Definition
There are so many social media marketing techniques that fit into the social media marketing definition. The techniques offered by many social media marketing companies can be the foundation which can build your company up to the level you’ve always dreamed of it being. Visit our Social Media Marketing Services page to learn more about what we offer, including:
When does it count, then? Let’s begin by by exploring some counter-examples.
Is any of that social media marketing? Only if it was deliberate.