Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts?
To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.
Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. There are countless social media monitoring tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts.
Determining which social media monitoring tools are right for you requires a clear definition of your objectives. Some are real-time, highly customized dashboards that enable you to manage multiple accounts, use shared work spaces, and respond on multiple social networks with one click. Others are simple, effective, and lightweight, and provide the right amount of functionality
HootSuite is the most popular social media management tool for people and
businesses to collaboratively execute campaigns across multiple social networks like Facebook and Twitter from one web-based dashboard. Hootsuite has become an essential tool for managing social media, tracking conversations and measuring campaign results via the web or mobile devices.
Hootsuite offers a free, pro and enterprise solution for managing unlimited social profiles, enhanced analytics, advanced message scheduling, Google Analytics and Facebook insights integration.
This is a great tool that allows you to save time when it comes to managing your social media accounts: Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+.
The weekly analytics reports and the excellent team management facility (delegating tasks, sending private messages) can be very useful when there’s more than one person handling the social media accounts.
Buffer is a smart and easy way to schedule content across social media. Think of Buffer like a virtual queue you can use to fill with content and then stagger posting times throughout the day. This lets you keep to a consistent social media schedule all week long without worrying about micro-managing the delivery times. The Bufferapp also provides analytics about the engagement and reach of your posts.
SocialOomph is a neat web tool that provides a host of free and paid productivity enhancements for social media. You can do a lot with the site which includes functions for Facebook, Twitter, LinkedIn, Plurk and your blog. There are a ton of useful Twitter features like scheduling tweets, tracking keyword, viewing mentions and retweets, DM inbox cleanup, auto-follow and auto-DM features for new followers. Social Oomph will auto-follow any new follower of yours on Twitter if you like, which could save you a ton of time if you normally like to reciprocate follows.
Social Oomph is so effective at increasing social media productivity that I use the site every day but haven't had any reason to actually log in there since last year!
With an impressive list of features that really sets it apart from other social media management applications, SocialOomph can help you keep an eye on not only your Facebook and Twitter accounts, but it can also help you manage and schedule posts to your blog as well. SocialOomph offers both free and premium services. Schedule your tweets, track keywords, promote your profiles, shorten URLs, purge your direct message inbox, and create an unlimited number of profile accounts completely free of charge.
Tweetdeck is a web and desktop solution to monitor and manage your Twitter feeds with powerful filters to focus on what matters. You can also schedule tweets and stay up to date with notification alerts for new tweets. Tweetdeck, who was purchased by Twitter, is available for Chrome browsers, as well as Windows and Mac desktops. Recently they closed down their mobile apps to re-shift focus on the web and desktop platforms.
It connects organizations with contacts across Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz and many more. Free of charge, TweetDeck allows users to schedule future posts, manage multiple accounts and update several social media sites at once to maintain consistency.
One unique feature allows users to send tweets longer than 140 characters through smart cross-posting to both a Buzz and Twitter account. Twitter is a desktop app and not Web-based, so one thing we don’t like is the inability to manage the app’s font size on different screens.
Tweepi is a unique management tool for Twitter that lets you flush unfollowers, cleanup inactives, reciprocate following and follow interesting new tweeps! The pro version allows you to do bulk follow/unfollow actions of up to 200 users at a time making it a pretty powerful tool for Twitter management.
Social Flow is an interesting business solution to watch real-time conversation on social media in order to predict the best times for publishing content to capture peak attention from target audiences. Some major publishers use Social Flow which includes National Geographic, Mashable, The Economist and The Washington Post to name a few.
Social Flow offers a full suite of services that looks to expand audience engagement and increase revenue per customer. In addition to its Cadence and Crescendo precision products, SocialFlow conducts an analysis of social signals to help identify where marketers should spend money on Promoted Tweets, Promoted Posts and Sponsored Stories, extending the reach and engagement for Twitter and Facebook paid strategies.
SocialFlow is very similar to Buffer in the sense that it is used solely to schedule tweets on Twitter. SocialFlow uses its very own unique optimization algorithm that uses your Twitter data to rank and send out your tweets in real-time based on when your followers are the most receptive and active on Twitter. In other words, SocialFlow helps you get your message out in front of the most real human eyes, at the most optimum time possible
Sproutsocial is a powerful management and engagement platform for social business. Sprout Social offers a single stream inbox designed to help you never miss a message, and tools to seamlessly post, colloborate and schedule messages to Twitter, Facebook and LinkedIn. The platform also has monitoring tools and rich analytics to help you visualize important metrics.
Web app that monitors Twitter, Facebook Pages, LinkedIn, FourSquare, Gowalla, and other networks where consumers are engaging with businesses and brands. Also offers contact management, competitive insight, lead generation, and analytics.
SocialBro helps businesses learn how to better target and engage with their audience on Twitter. It provides tools to browse your community and identify key influencers, determine when the best time to tweet is, track engagement and analyze your competitors. Socialbro analyzes the timelines of your followers to generate a report showing you when the optimal time to tweet is that would reach the maximum amount of followers for more retweets and replies.
Crowdbooster offers a set of no-nonsense social media analytics with suggestions and resources to boost your online engagement. The platform provides at-a-glance analytics, recommendations for engagement and timing, audience insights and content scheduling to optimize delivery.
Argyle social is social media management tool for savvy B2B marketing. It allows you to merge social data with sales and marketing numbers to identify and engage with more prospects, qualify and quantify better leads and build stronger relationships with social media actions.
So what's your favorite social media management tool?